The Unapologetic Colors
Giving an identity to a personal brand manifesto
The Unapologetic Colors is more than just a crayon box - it's a toolkit for self-expression.
Inspired by the idea of embracing individuality, authenticity, and unapologetic boldness, this project brings together vibrant characters and interactive elements to encourage people to reflect on their journey and color outside the lines.
Software Used
Adobe Illustrator, Adobe Photoshop
At the core of this project is a simple but powerful manifesto that reflects my personal values.
*
At the core of this project is a simple but powerful manifesto that reflects my personal values. *
-
I take a detour to avoid the path everyone's walking on.
-
When stress peaks, I step away for a pause and come back sharper.
-
I find a thrill in saying No when the society expects a Yes.
-
I am not rebellious for prioritising my happiness; I just know life's too short to do otherwise.
-
My boundaries aren't concrete walls; they are spongy trampolines that I bounce back on for peace.
-
I value people who are authentic and true to themselves.
Each character in The Unapologetic Colors represents a line from the manifesto. Your Colors, Your Rules
These aren’t your average crayons.
They’re your voice in color.
Use them to sketch your truth.
No filters, no rules - just you.
Boundaries
Pause
Joy
Detour
Thrill
Truth
Packaging Process
The packaging is designed to be simple yet bold. The focus has been kept on the crayons and the message, while the foldable poster inside offers a reflective and interactive experience.
